ospitals today are grappling with the evolving needs of today’s health systems. There has been a paradigm shift in healthcare modernization, which needs to move from legacy infrastructure and framework. This typically paves the way for the designing and development of remote patient monitoring solutions.
Care has seen tremendous changes in the past few years from hospitals to patients’ homes to provide secure and remote care in a restricted environment. This would also ease the pressure of healthcare organizations. Coping with a global pandemic like COVID-19 has brought to surface the difficulties of streamlining healthcare and digitizing patient monitoring.
Building a robust Remote Patient Monitoring (RPM) platform is all about turning ideas into
reality. And it starts with the healthcare service provider. They come with the evolving need
to build virtual solutions like remote patient monitoring and telemedicine platforms.
Remote patient monitoring solutions leverage the capabilities of critical health data
including Patient Reported Outcomes (PRO), Patient Generated Health Data (PGHD),
Electronic Health Records (EHR), Social Determinants of Health (SDOH), wearables, IoTpowered devices and other sources. With these innovations at the heart of next-gen
healthcare landscape, here are the various components of developing a remote patient
monitoring software.
New product development is all about converting concepts into realities. This holds well for
developing innovative solutions for remote patient monitoring for hospitals, surgical
centers and medical practices.
It initiates with the healthcare provider offering product input or design strategy to the
specialists and Subject Matter Experts (SMEs) who evaluate various factors before rolling
out a remote patient monitoring solution.
They need to invest time and efforts in competitor evaluation and benchmarking. By doing
so, they would be able to offer a competitive difference. This helps understand how well
the new product will perform against its competitors in the market. This also helps bridge
performance gaps across the product lifecycle. Care providers can understand their
product value against their competitors’ solutions. It also helps evaluate competitors’
products in key strategic areas.
Robust Go-to Market strategy
Benchmarking of the new solutions also needs perfectly to align with a strong go-to market
strategy. This ensures that the prodcut meets the needs of a healthcare system. This also
fosters robust care coordination in the healthcare setting. You will have a clear roadmap on
identifying market niches and address patient concerns. Besides, it helps get the sales
funnel rolling.
A great go-to-market strategy means knowing and understanding target customers at the
initial phase. It also helps understand what you want to to achieve with the end result of
the solution. It will also allow you to generate revenue and traction at an early phase.
This ensures ideal target audeinces that fit your unique value proposition. A great go-tomarket strategy also requires you run advertising campaigns about the RPM solution. This
would be done through websites, press releases, social media, email, whitepapers,
webinars, podcasts and events.
Validating Concepts and Addressing Privacy and Security Concerns
A go-to-market strategy involves a strategic evaluation comprising of c-suite and the leadership team, especially the CTOs and the sales team that will determine the market visibility and scope of the idea. They also need to ensure the avaluate sustainable health information exchanges. Health information exchanges also need to ensure highest standards of HIPAA complaince.
This ensures addressing the privacy and security of data exchange, especially while working
with mobile telemedicine platforms. Once you receive the final go ahead from the strategic
evaluation team, the idea is then shifted to the industrial design team.
Plug and Play Sensors and Wearables Integration
Industrial design teams then present the designs to new product development engineers
who check for the technical feasibility of plug and play sensors and wearables through
design and prototyping.
The software product development for RPM will work parallelly. This would involve turning
telemedicine solutions for digital patient engagement, appointment reminders, patient-self
scheduling and personalized messaging. The product features are designed on top of a
functional product.
To learn more about building robust remote patient monitoring solutions,
give us a shout!