Data plays a significant role in elevating consumer experiences across industries. Leading industry segments including retail, banking and consumer goods have capitalized on exponential technologies including Artificial Intelligence (AI), big data and analytics to gain actionable insights, deliver customized solutions and personalize Customer Experiences (CX) at scale.

Consider that a staggering 85% of executives reveal that patient insights are key to benefitting from a healthcare digital transformation strategy and 83% agree that developing a robust data management process is essential in meeting next-gen consumer needs.

Some of the core challenges in bringing data strategies up to speed include

46% Lack of staffing	46% Insufficient funds	29% Difficulty implementing and integrating marketing technologies

How Data can Transform Your Patient Engagement Strategy

Patient-centricity is at the heart of today’s healthcare landscape. To bring competitive value to healthcare consumers, hospitals and medical practices can leverage the power of data and insights to personalize patient experiences, optimize operational efficiencies and elevate health outcomes.

Some of the key sources of high-value patient data include the Patient Reported Outcomes (PRO), Patient Generated Health Data (PGHD), Electronic Health Records (EHR), wearables, administrative data, medical surveys, IoT-powered devices, Social Determinants of Health (SDOH) among many others. It is critical that care providers leverage these mass volumes of structured and unstructured data, streamline them and integrate it with their patient engagement solutions and Healthcare Customer Relationship Management (HCRM) tools in order to deliver superior value to their stakeholders. Data also helps care providers in increasing diagnostic capabilities by getting personalized insights and solutions specific to their patients and their health history

Artificial Intelligence and big data models are increasingly used in care coordination solutions to send appointment reminders, push notification messages, chatbot interactions, make timely medical interventions, improve medication adherence and accelerate the overall patient outcomes

Big data can be used in various components of digital health solutions including patient scheduling, smart waitlists, patient outreach, auto-refill appointments, secure chat, mobile patient intake, patient recall, attribution lists, consent forms, care team workflows, ValueBased Care (VBC), health screenings, zero-contact check-in, multi-lingual messaging, population health, automated campaigns, broadcast messaging, drive-thru healthcare, contactless ER, patient screening surveys, patient notifications, preventive care scheduling and reporting.

Care coordination is an integral part of patient experience and outcomes. To enhance patient engagement journeys, care providers need to integrate strategic patient education models. Healthcare organizations can harness data to send hyper-personalized patient education materials in highly interactive and engaging audio, video, infographics, multimedia and gaming formats to drive engagement and loyalty among patients.

These patient engagement strategies are proven to enhance Patient Experiences (PX) and facilitate health literacy and proactive participation of patients in their care journeys leading to optimal outcomes.

At SolvEdge, we leverage our largest pool of orthopedic health data in the U.S to seamlessly integrate them into our patient management solutions and deliver frictionless experiences that our customers expect. Our team consists of experienced doctors, PhDs, medical billing experts, data analysts, technologists and other SMEs, who tirelessly work together to provide uncompromised solutions to our clients across the globe.

To learn more about how your healthcare organization can leverage healthcare insights to boost patient engagement strategies, give us a shout!