Key Personalization Strategies to Accelerate Your Patient Outreach Program
In the world of consumerism, patient expectations have reached an all-time high. Patients as consumers are attuned to hyper-personalized digital experiences that simplify their interactions with a brand, and they expect the same from healthcare as well.
i n the world of consumerism, patient expectations have reached an all-time high. Patients as consumers are attuned to hyper-personalized digital experiences that simplify their interactions with a brand, and they expect the same from healthcare as well. Successful healthcare brands are the ones that design patient-centric strategies to deliver superior consumer experiences throughout their care journeys.
Patient expectations have reached new heights in the wake of the global pandemic. As a result, traditional patient outreach methods don’t meet the needs of the tech savvy healthcare consumers. For instance,
Research indicates that a staggering 83% of consumers expect personalized recommendations based on their personal preferences and choices in a super-fast manner. This is a result of retail brand interactions, where hyper-personalized recommendations and communications are delivered at the click of a button. Furthermore, in the competitive landscape, consumers are also bombarded with marketing communications from various brands that are way too overwhelming for them to digest. To break through the clutter, you need to personalize and customize your communications so it can resonate with your specific and targeted audiences. This level of personalization ensures brand engagement, satisfaction and ultimately driving better patient experiences, loyalty and outcomes
Improve
Collaboration between Providers, researchers and Lifesciences companies |
Highlight Patient
Involvement
at every stage as patient reported outcomes are essential in delivering individualized care throughout the care continuum |
Create
Personalization
Strategies
Around
Cultural Shifts in terms of data sharing among the key stakeholders of the healthcare ecosystem |
Prepare for Regulatory Changes in terms of skills and workflows | Ensure that the Right Tools are in Place To seamlessly collaborate and integrate data, insights and security |
The healthcare ecosystem is driven by massive volumes of invaluable data. These large volumes of structured and unstructured data are gathered from various sources including the Electronic Health Records (EHR), Patient Reported Outcomes (PRO), Patient Generated Health Data (PGHD), Social Determinants of Health (SDOH), wearables, IoT-powered devices amongst many others. This patient data is carefully analyzed, streamlined and segmented to understand their lifestyles, behaviors and preferences in order to send relevant and customized messages tailored to their individual needs.
Healthcare personalization goes beyond just sending the right marketing messages at the right time through their preferred channels of communication. Population health data gathered through Social Determinants of Health for instance could give valuable insights on the lifestyle, behaviors and habits of a particular segment of patients that helps understand a particular segment of communities—to design tailored programs specific to their health concerns, comorbidities and other issues that can be effectively addressed at scale, yet at an individualized and personalized manner.
To learn more about how healthcare personalization can create transformative patient experiences and drive outcomes, give us a shout!
From our humble beginnings as a healthcare start-up—to becoming a full-blown healthcare-exclusive digital transformation provider, our journey has been quite a remarkable one. Today, SolvEdge is a leading-edge Healthcare services and solutions provider—trusted by 450+ Hospitals, 3500+ Physicians and millions of patients across the globe.