In recent years, Hospitals, medical practices and healthcare leaders across the globe have taken special initiatives to address the population health concerns and evolving need for demand capacity gaps in health systems. There have been robust efforts made to deliver superior and seamless care in an outpatient setting. The government has also taken several measures like the No Surprise billing to mitigate the cost impact and accelerate better health outcomes for outpatient care. There have also been discussions around improving the clinical, operational and financial performance of healthcare organizations, while keeping the costs low.

State of Patient Engagement Solutions

North America region to display significant opportunities for the market growth over 2022-2030 owing to the increasing awareness regarding digital healthcare products	Growth Drivers Rising burden of chronic diseases globally Need to adopt interactive patient engagement solutions	Challenges High deployment cost of interactive patient engagement solutions

Harnessing Next-gen Technologies

Tech leaders are constantly innovating new technologies and strategies to meet the evolving global healthcare consumer needs. From automated appointment reminders, patient referrals, patient scheduling, smart waitlists and patient outreach to secure chat, mobile patient intake, consent forms, care team workflows, value-based care, telemedicine solutions, population health, patient monitoring surveys, patient notifications and preventive care scheduling—today’s care coordination solutions are packed with intuitive features that cater to the next-gen consumer needs.

Patients as consumers are attuned to hyper-personalized and high-touch digital experiences in retail, banking and other sectors, and they expect the same from healthcare as well. These are amongst the key factors contributing to the growth trajectory of the care coordination trends. Consider that the digital patient engagement solutions market is prognosticated to reach a staggering $47.17 billion by 2029 at a CAGR of 16.90%.

The paradigm shift from Fee for Service (FFS) healthcare model to value-based care model, increasing use of smartphones, harnessing data to deliver preventive and prescriptive care, digital therapeutics, artificial intelligence techniques including automated and intuitive chatbots for quick customer service, have transformed the healthcare landscape to offer more holistic solutions across the continuum of care.

With explosive technologies transforming the patient engagement ecosystem, tech leaders as they look ahead into 2022, understand the need to harness diagnostic technologies, processes and training to broaden the horizons of care coordination. Healthcare systems across the world can consider integrating Internet of Things (IoT), wearables, Machine Learning (ML), Deep Learning (DL), insight-driven healthcare technologies to seamlessly accelerate patient communication, collaboration and cohesiveness at scale.

With exponential technologies like interoperability, data and analytics taking a centerstage in 2022, frictionless integration of IoT and wearables capture the essence of hyper-personalization in healthcare to deliver superior Patient Experiences (PX) that the digital consumers expect.

The evolving trend towards Remote Patient Monitoring (RPM) – expected to grow at a CAGR of 22.9% could also bring a positive change to chronic care management. However, it’s the strategy, not technology that drives digital healthcare transformation. In the world of consumerism and patient-centric era, Healthcare systems need to take a holistic approach towards delivering superior patient care, while mitigating the cost impact.

To learn more about comprehensive patient engagement solutions for the future consumer, talk to our team